Real Estate Commentaries
February 24, 2012: The housing market is a game of confidence. Consumer confidence. But that is no excuse for the National Association of Realtors® to turn it into a confidence game. The NAR has conned the public into thinking the housing market is about to bust out of its asset-eroding doldrums. Here’s how they did it.
On January 20th, they released housing numbers for existing homes that said the annual rate of sales had rocketed to 4.61 million homes. That was a whopping jump of 5%. Bloomberg officially exclaimed: “Low mortgage rates and low prices are doing the trick for the housing sector where sales are up and, for the first time in a long time, supply is coming down. With gains sweeping all regions, sales of existing homes rose 5.0 percent to a 4.610 million unit rate in December, a third straight month of improvement that has drawn down supply on the market to 6.2 months. This is the lowest reading on supply since 2006!”
The news sent a sigh of relief through the canyons of Wall Street. The housing debacle was over. The last piece of the puzzle that could put a stamp of approval on better times seemed to fall into place. After all, only crummy housing numbers hold back a roaring bull market.
On February 22nd, the NAR announced that big price reductions gave yet another lift to existing homes, which rose another 4.3% to an annualized 4.57 million homes.
Wait a cotton-pickin’ second. What the heck happened to that 4.61 million rate reported a month earlier? How did another 4.3% jump in sales result in a move backwards to 4.57 million homes?
Turns out the latest report included “revisions to seasonal adjustments” that turned the previous 5.0 percent gain into a 0.5 percent decline. The month before that was also revised lower, but “only slightly lower.”
Dr. Peter Morici, Professor at the Robert H. Smith School of Business, characterized the revisions as “huge.” He blogged: “The market for existing homes continues in the doldrums, as young couples op for renting and older couples can’t unload homes to retire or relocate to find employment.”
It will be interesting to see if the NAR’s existing home numbers next month, released on March 21st, show that the latest 4.3% number also went up in smoke. If that happens, then perhaps the NAR should develop a new slogan.
Best suggestion so far? “Liar, liar, house on fire.”
February 20, 2012: Unless you believe in castles in the sky, you know you can’t build a house without starting at the foundation (usually a basement). Same thing when you build a housing market. Start at the bottom (small developments, small geographical areas) and move higher. The trickle-up theory. Foundation economics. Focus on small. Big takes care of itself.
That was the basis of my call last September. I said the housing crisis was over.
It was also the basis of my fear last week that September's call was wrong.
And it’s the basis right now of a feeling that the initial positive call may have been correct. In other words, a serious bout of Flip-Flop has grabbed me.
The January numbers released this week will probably disappoint the talking heads in financial media. Using the trickle-up approach, existing home sales nationwide may drop more than expected (they are January numbers, not February numbers).
January’s sales collapsed in Palm Beach, Broward and Dade counties, falling from 5,568 in December, 2011, to less than 4,300. Even the year-to-year comparison shows a disappointing 9+% slump. All bad news, which could trickle up into negative nationwide numbers.
In Southeast Florida, last year’s sales for January, February, and March were very positive (up over 15%). So year-on-year comparisons will be tough through the April releases. But they could be beaten.
Subdivisions in the Palm Beaches are starting to see nibbles at higher prices in the last week or two. Boca Country Club prices are rising, but on a statistical basis of only 2 sales.
In what feels like housing’s darkest hour, a candle of hope flickers. Hold your breath. Cradle the flame. The faint clicking sound in the background sounds like a bunch of buyers in “lock and load” mode, targeting an improving real estate market.
February 13, 2012: In the first 6 weeks of last year, a half a dozen homes sold at the Boca Country Club, where we live in southeast Florida. For many years now I have used the club as a proxy for real estate in general. The characterization has been reasonably accurate. The development is a “typical” middle-class conglomerate of 13 subdivisions with just under 1,000 homes. Total sales at the club jumped from 38 in 2010 to 45 in 2011. Reduced prices helped. The average sale skidded from $265,218 to $220,800.
In the final months of 2011 it looked like residential real estate was on the mend. The increased sales at the club were statistically mirrored in all of Palm Beach County and in Southeast Florida as well.
Last September, I wrote: “The housing debacle is over. Ended. The bottom is finally here.” Maybe not.
In the first six weeks of this year, only one home has been sold by Realtors® at the Boca Country Club. One. At a discount from list price of almost 27%. By the end of the month, with a little luck, perhaps two homes will sell. The other contract is still pending. It may not close.
It looks like the housing market is about to collapse. Again. Nothing being suggested in Washington will help. A lot of what has been suggested will hurt.
The economic recovery in America can only continue if the housing sector continues to heal. Construction jobs must reappear. Lumber needs to be bought. New carpets and washing machines and tile and refrigerators need to be sold.
None of this is happening fast enough to turn the tide.
The housing market is about to move from hopeful back to hopeless. The numbers released this month and next will lock politicians’ fingers into pointing at “the other guy.” The blame game will escalate into further inaction.
It no longer matters that corporate profits were privatized while staggering losses were socialized. Cash-rich balance sheets can never feed a shrinking middle class which considers home ownership stupid and jobs in danger.
When housing breaks this time, money and power will disappear quickly. Once the pendulum swings far enough to frighten the truly powerful, the truly wealthy, action might occur, but probably not until after the November elections.
When reality finally sets in, the diagnosis will be both frightening and painful. The cure may be even more so.
January 23, 2012: for the past 4 years, existing home sales in SE Florida have risen. They jumped from 38,303 in 2007 to 69,665 at the end of 2011.Lower prices drove this 82% growth. A serious reversal now appears in the charts. click here.
The Southeast Florida drop in existing home sales (by Realtors®) from 69,665 to 48,997 remains preliminary (the chart above shows the latest numbers). A few good months could change it quite a bit. Still, it forebodes a serious sales collapse in the market if nothing improves.
Congress and the Executive Branch will stick their fingers into the problem, but current, publicized solutions might make it worse. Selling foreclosures en masse to investors (the most popular suggestion so far) would create “renter nation” … rental pools are the primary reason deep-pocket investors would get involved. That would put pressure on rental prices. Lower rental prices would persuade increasing numbers of potential home buyers to put off buying.
The home sales number may drop back to 2008 levels (miserable). Home prices will continue lower. Underwater mortgages will grow. The housing recovery which I suggested was in place on September 9th of last year ... will shrivel up and die.
The government can always change the rules, of course. The grand experiment of borrowing our way out of bad times has made almost anything possible at the Federal level. They might buy up all the foreclosures themselves, rather than dumping more money on the banks.
Put poverty-level folks in homes of their own, with minimal payments, and lots of social issues start to fix themselves. Or not. Sigmund Freud was fond of saying that crowds always regress to their lowest level of intelligence, morality, ethics and behavior. History remains on his side. At best, a further collapse in housing will be a serious and continuing drag on the American economy (but not necessarily its stock market). Housing problems will widen the economic gaps of our society further. Which means ... dangerous times ahead.
Although the problem seems almost hopeless, housing will recover. Some day. It always has. Ever since someone traded their first cave for an upgraded model with running water dripping from the cavern walls.
It might take a while, however. Hopefully, civilization will not revert back to the caveman's Paleolithic Era before it occurs.
Two real estate experts
in Boca Raton
expose
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today.
Kerstin Williams has sold
millions of dollars worth of
homes in the Palm Beaches.
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As always, visibility counts. Only visibility has a new name: "back links." Most real estate websites have fewer than 100 back links directing traffic their way. Even some major real estate brokers, with dozens of real estate agents working for them, fall into this category.
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Why List your
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The dynamics of selling a home have changed dramatically. Marketing is more important than ever. Surprisingly, most real estate agents do not understand marketing in the age of cyberspace. We do.
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MLS (multiple listing service).
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Those techniques are not dead, of course (after all, you can still buy buggy whips in the space age). But the effectiveness of old-fashioned marketing
has been minimized by search engine
optimization (seo) and back links and meta
editing and priority submission techniques.
Targeted e-mail now works more effectively
than traditional postcard campaigns, provided
the sender knows how to avoid being identified as
spam.
Open houses have moved from Saturday
afternoons to cyberspace, and they're open for
viewing 24-7 (24 hours a day, 7 days a week).
Temple and Kerstin Williams understand cyberspace. They have been working with it, and in it, for a combined total of over 50 years. 50 years! We have written software for IBM, developed cyber-selling systems for some of the world's largest corporations. We are experts at using cyberspace to sell your home.
Kerstin Williams
Realtor®, GRI
Million-dollar producer
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We sell one listing at a time, and it is placed on its own website to do so. The average website is not even “ranked” nowadays … ranking depends largely on the number of back links a website has in cyberspace. A back link is a link on another site which, when clicked, leads a web surfer to the site he or she is interested in.
Most websites have dozens of back links in cyberspace. Good websites have hundreds of back links.
Our websites have THOUSANDS OF BACK LINKS ... THOUSANDS!!! At least 10 times the drawing power of any other real estate team in the Palm Beachs and Broward County.
When you list your property with us, the first thing people see when they click the link to your website is your home. Hundreds of potential buyers do this, every single hour of every single day.
This unique cyber-selling system is accomplished through proprietary software which we have developed and refined, painstaking programmed, and combined with decades of cyberspace knowledge (remember, we developed hardwareand software for IBM's sales force in the mid-1980s ... and we have been perfecting our craft ever since).
Temple Williams, Realtor®
Marketing Director,
Webmaster, Author,
Cybersdpace Expert
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So when you list a property with Temple or Kerstin, you improve your chances of getting top dollar as quickly as possible. And you improve it exponentially.
Nobody understands the power of cyber-selling better. Nobody.
We know how cyberspace works, and we know the cost savings it has delivered to home sellers. So … we also cut our commission to 5%. And one of the most important aspects of our service as real estate experts is our knowledge of the power of the marketing triangle.
There are no "casual" buyers of real estate. It's not toothpaste. It's the largest equity purchase most people make in their lives.
Understanding the marketing triangle goes a long way towards grasping how to get top dollar for your property.
The size of the marketing triangle is determined by the efforts and expertise of your Realtor®.
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One of the significant keys of Temple's and Kerstin's success is the fact that their expertise grabs a maximum number of true buyers from the top of the triangle.
There are buyers and there are lookers, and they change every day on a local level.
In any given week, on any given day, there are Active Buyers who will pay top dollar for their dream home. As one buyer reaches a contract (and disappears from the top of the triangle), another appears ... a dynamic market, constantly reborn.
The actual size of the marketing triangle is determined by the efforts and expertise of your Realtor®. Like it or not, selling your home is a numbers game. The larger your pool of potential buyers, the more likely you’ll reach a satisfactory sale.
If all your real estate agent does is send out some postcards (usually promoting themselves rather than your property), put your home on a Multiple Listing Service, and then wait for a buyer to appear ... if that's all they do, then your triangle remains small. If they try to sell the property "in-house" at a drastically reduced commission rate, then your triangle becomes even smaller.
Nowhere do more active buyers appear than with Temple and Kerstin's cyberspace selling. It works. Call us today at one of the phone numbers below.
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