The dynamics of selling a home have changed dramatically. Marketing is more important than ever. Surprisingly, most real estate agents do not understand marketing in the age of cyberspace. We do.
When websurfers click the
"Back Links"
to your website,
they see your property,
and your property alone.
Hundereds of lookers, every hour, every day. That's SELLING!
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We know that new techniques and knowledge
have eclipsed "old" marketing tactics such as
newspaper advertising and putting a listing in the
MLS (multiple listing service).
Those techniques are not dead, of course (after all, you can still buy buggy whips in the space age). But the effectiveness of old-fashioned marketing
has been minimized by search engine
optimization (seo) and back links and meta
editing and priority submission techniques.
Targeted e-mail now works more effectively
than traditional postcard campaigns, provided
the sender knows how to avoid being identified as
spam.
Open houses have moved from Saturday
afternoons to cyberspace, and they're open for
viewing 24-7 (24 hours a day, 7 days a week).
Temple and Kerstin Williams understand cyberspace. They have been working with it, and in it, for a combined total of over 50 years. 50 years! We have written software for IBM, developed cyber-selling systems for some of the world's largest corporations. We are experts at using cyberspace to sell your home.
Kerstin Williams
Realtor®, GRI
Million-dollar producer
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We sell one listing at a time, and it is placed on its own website to do so. The average website is not even “ranked” nowadays … ranking depends largely on the number of back links a website has in cyberspace. A back link is a link on another site which, when clicked, leads a web surfer to the site he or she is interested in.
Most websites have dozens of back links in cyberspace. Good websites have hundreds of back links.
Our websites have THOUSANDS OF BACK LINKS ... THOUSANDS!!!
When you list your property with us, the first thing people see when they click the link to your website is your home. Hundreds of potential buyers do this, every single hour of every single day.
This unique cyber-selling system is accomplished through proprietary software which we have developed and refined, painstaking programmed, and combined with decades of cyberspace knowledge (remember, we developed hardwareand software for IBM's sales force in the mid-1980s ... and we have been perfecting our craft ever since).
Temple Williams, Realtor®
Marketing Director,
Webmaster, Author,
Cybersdpace Expert
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So when you list a property with Temple or Kerstin, you improve your chances of getting top dollar as quickly as possible. And you improve it exponentially.
Nobody understands the power of cyber-selling better. Nobody.
We know how cyberspace works, and we know the cost savings it has delivered to home sellers. So … we also cut our commission to 5%. And one of the most important aspects of our service as real estate experts is our knowledge of the power of the marketing triangle.
There are no "casual" buyers of real estate. It's not toothpaste. It's the largest equity purchase most people make in their lives.
Understanding the marketing triangle goes a long way towards grasping how to get top dollar for your property.
The size of the marketing triangle is determined by the efforts and expertise of your Realtor®.
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One of the significant keys of Temple's and Kerstin's success is the fact that their expertise grabs a maximum number of true buyers from the top of the triangle.
There are buyers and there are lookers, and they change every day on a local level.
In any given week, on any given day, there are Active Buyers who will pay top dollar for their dream home. As one buyer reaches a contract (and disappears from the top of the triangle), another appears ... a dynamic market, constantly reborn.
The actual size of the marketing triangle is determined by the efforts and expertise of your Realtor®. Like it or not, selling your home is a numbers game. The larger your pool of potential buyers, the more likely you’ll reach a satisfactory sale.
If all your real estate agent does is send out some postcards (usually promoting themselves rather than your property), put your home on a Multiple Listing Service, and then wait for a buyer to appear ... if that's all they do, then your triangle remains small. If they try to sell the property "in-house" at a drastically reduced commission rate, then your triangle becomes even smaller.
Nowhere do more active buyers appear than with Temple and Kerstin's cyberspace selling. It works. Call us today at one of the phone numbers below.
